You are sitting in the boardroom and you realize that there is a raging debate going on in the conference room. One of the most respected entrepreneurs in town is against a new competitor with less money and less success. He insists that this company will fail in the next three years and they are not even considering an exit strategy. He adds that he doesn't understand why anyone would invest in such a "dud". I raise my hand and say that if you were invested in a company that was about to go under, would you want it to fail or be successful?.