Many women are embarrassed about their bodies; especially when compared with models in magazines. Matured women feel less self-conscious about their bodies and appreciate being appreciated for their looks; they also appreciate men paying attention to them because of their appearance. Men who appreciate their body are likely to shower attention on them, which leads to further positive reinforcement of beauty. Many young women look at these ads and think, "Why don't I look like that? ", and they begin working out, and spending time and money trying to improve their bodies until they get the results they want..