The Cougar Beast toy line first hit Japanese shelves in 2011 after the movie was released. These figures were highly detailed and featured articulation in the necks, shoulders, and waist. Each figure also had an accessory box that included compartments for holding several Battle Beasts figures. This line quickly grew in popularity and has become one of Takara Tomy's most popular toy lines. The toys are now available in a variety of styles and colors..