PureMature - Blonde in lingerie: A seductive French house PureMature is a high-end erotic lingerie store located in Paris. It was founded by Sofia Valletta, a famous French fashion designer, who started her successful clothing label in 1985. The name PureMature was inspired by the world "pure mother" and designed to symbolize a woman's purity. The shop is dedicated to supplying the exclusive women of the world with the most exclusive and high quality erotic lingerie and is known for its eye-catching and provocative designs.